I'm not good at motivating and persuading others
A new business model has emerged in the last decade. Gone are the days of autocratic management styles, and "I'm the boss, do what I say," methods of persuasion. To survive in the workplace today, an individual must go beyond the job description and develop personal communication skills that envelop a set of principles embodying the "whole" professional. This means mastering the art of effective persuasion.
According to Jay A. Conger in an article written for the Harvard Business Review in 1998, "Effective persuasion is a negotiating and learning process through which a persuader leads colleagues to a problem's shared solution." Using that definition, the how of the persuasion is perhaps more important than the substance of the persuasion itself. It requires establishing your credibility, nurturing all the pertinent relationships, and taking the time to establish a basis for common ground.
